CUPERTINO, Calif.—At 10am Pacific on Monday, March 25, Apple and its partners will take the stage at the Steve Jobs Theater in Cupertino, Calif., to talk about a new TV-streaming platform, a new magazine-subscription service, and possibly much more. We’ll be liveblogging the event as it happens, so join us here a few minutes before the show for all the updates.
Apple has been signaling to investors, partners, and customers for many months that it will increase its focus on services—always-available, ever-growing content and software offerings—more in the future, as that is the part of its business it expects to grow the fastest. Monday’s “It’s show time” event will be unusual in that it is expected to focus more on those services than any prior Apple event.
Some hardware announcements were strong possibilities due to timing and reports across the Web—namely, new iPads, AirPods, and iMacs, plus a new iPod touch and AirPower charging mat.
But over the past week, Apple has announced several of those hardware products with simple press releases and store-page updates. This suggests that Mondya’s event really will focus primarily on services instead. The company still hasn’t announced a new iPod or the AirPower mat, though, so those could still make appearances.
Still, there are numerous details we just don’t know yet about Apple’s new services, and there’s always the possibility of “one more thing”—a major, unanticipated announcement. We’ll fill you in as it happens in the liveblog.